The Challenge to Perform, a book authored by Ubong Essien, West and Central Africa’ first Certified Speaking Professional, is set for launch in Lagos on Tuesday, March 29, 2022, at Lagos Oriental Hotel.

The launch planned to commemorate the author’s 47th birthday, shall present a work of literature that encapsulates over two decades of professional work as a motivational and corporate speaker on critical values such as high performance for productivity; personal and workplace excellence and attitudinal transformation. The book which is achievement-centred also focusses on positive work ethics, motivation for budding, middle level and top cadre leaders including spurring professionals to more commitment.

According to Essien, The Challenge to Perform essentially promotes the concept of performance as an imperative in all business and non-business contexts and also the need for a broader positive vision for the youths, who ostensibly are the foundation for sustainable future in an easy to understand presentation with solutions to unknotting contemporary difficulties.

The work is a blend of its author’s experience and acquired knowledge from top notch leaders illustrating case studies whose reference makes dependable examples for learners and teachers.

Ubong Essien, who presently serves as Special Adviser to Director General of Nigerian Maritime Administration and Safety Agency (NIMASA) on Communications and Strategy, is West and Central Africa’s first Certified Speaking Professional.

Aside from being an author, he is a communicator with a knack for research and has impacted thousands of people through the School of Eloquence, which he founded in Lagos in 2006.

Expected to grace the event are notable professionals, corporate players, academics, and government officials.