By Ben Igbokwe
A Chinese company, Choice International group has rolled out investment opportunities in the market in a bid to woe Nigerian investors to invest in Gree and Lontor retail franchise as part of the company’s effort to complement government initiatives and efforts towards creating and promoting wealth creation for the citizenry.
The Chairman/Chief Executive of Choice International Group, Chief Diana Chen, during a press conference to launch the retail franchise in Lagos recently, stated that the Gree and Lontor investment models would afford potential investors the rear opportunity to invest in either the regional logistics centres or the gree and lontor branded shops in any part of the country.
She explained that the regional logistics centres would be located in the key 6 geopolitical zones of the country where an investor in the category would become the mega distributor partner of the gree and lontor brands as well as the sole service provider to a network of brand shops in the zone.
Adding that investors in the Gree and Lontor retail brand shops would be situated and operate from shopping malls, plazas, high street and residential areas in any part of the cities and communities in the 36 states of the country including Abuja.
Chen assured investors of good returns on investment which she puts at 35 per cent and above per annum on each of the investment categories while also guaranteeing them of 25-35 per cent earnings on trade margins on the over 100 unique SKUs which would enable investors cover cost of store rental, staff salary and logistics.
She noted that Choice International Group built Gree and Lontor brands into a world-class electronic retail chain in Nigeria opening not less than 20 brand shops in Lagos and Ibadan over the last 18 months. ‘With over 100 unique products on display, the Gree and Lontor retail brand shops have recorded remarkable turnover and profitability over the past year’, she said.
According to Chen, ‘it is the decision of the company to open up these opportunities to the investing public through a franchise retail partnership where investors can own any of the 6 regional logistics centres or the Gree and Lontor brand shops in viable locations across the states of the federation’.
She stressed that ‘with a variety of high-quality affordable products and industrial electrical appliances sales continue to grow geometrically’.
With an ambition to roll out 250 stores in Nigeria in the short-term, Chen said that Gree and Lontor would control 35 per cent of the electronic appliances market in the short-term while hoping and praying to dominate the market in the long-term period, despite the challenging socio-economic situation in the country and globally.
She assured that CIG in partnership with 3rd Retail Africa were committed to procuring, distributing and marketing high standard and quality Gree and Lontor products across Nigerian market space as obtained globally.